BRAND VALUES

Let's be honest :  
Hi, I'm Kalyan, the co-founder of Threads and Brawls. This is more of an open letter than a paragraph generated using some AI tools. So if they are any grammatical errors do forgive me. 
I'm Doing this because I feel this is the best way to communicate our Brand Values to our Brawlers, at the same time convey the vision that we as the owners of this 'Going to be Million dollar' brand have.  If you've read this far then you must be thinking

Firstly What's a Brawler?
A brawler is someone who fights not just with strength, but with unending determination and resilience. They’re the ones who stand up for what they believe in, no matter the odds, and keep pushing forward, even when the road gets tough.  At Threads and Brawls, we celebrate and nurture the brawler’s spirit—those who never back down, who fight for what matters, and who are relentless in their pursuit of greatness.

I always tell this story to myself, Imagine a single mom trying to makes ends meet for her child. All mothers are fighters firstly. But this mom is different she is not stressed about the fees or about the EMI cycles. She sleeps absolutely peacefully because she knows she'll tackle whatever comes her way. She is not bounded by societal rights or wrongs but by her choices and instincts for her child. Now that's a Brawler!! A person willing to go the extra mile to achieve a mile more. One who is driven by their thoughts and visions. Be it small or big. These people stand out as inspirations to ones around them. Uplifting the community, there mere presence impacts the community. These are the people we nurture and the traits we love and choose to stand by. 

Now you got the gist of our brand values, I'll open them up now:
Brand Values:
Keeping this section completely simple cause you must have understood it by now. 

Winner’s Mentality – The heartbeat of our brand. We represent individuals who break barriers, embrace challenges, and commit to self-improvement every single day.

At Threads and Brawls, We believe in Inspiration by creating designs that motivate people to express themselves freely and confidently. We focus on Empowerment by offering products that make everyone feel bold and strong in their unique identity. Every Design we have in our store has a story behind it. Each design is crafted from the core emotions of these stories. You can check them out in products.

We stand for Equality by ensuring fair practices in everything we do, from sourcing materials to treating everyone with respect. We practice Inclusivity by making styles and sizes for all.
Representation is at the heart of our work, showcasing diverse voices and stories in every creation. 

We celebrate Expressions by embracing creativity in its truest form. Every design, color, and pattern is a canvas for self-expression, allowing people to share their stories, feelings, and unique style with the world. 

Thanks & Regards,
Kalyan,
Brawler 001